Alane Marco

Around the time I was developing the concept for my senior design project, I was wrestling with a fractured friendship. How could an email message I thought was friendly and innocuous be interpreted by my friend as hurtful and insulting? What did I say???

Humans constantly create verbal and visual messages and send them to imagined or specific audiences. But can any sender anticipate the myriad ways a message might be interpreted? Can a recipient ever fully understand the sender's intended meaning? Chance, context, juxtaposition and an individual's experiences and mental filters all affect how a message may be perceived.

In Mixed Messages, I wanted to make the interpretive role of the message recipient more conscious. Both the exquisite corpse book and the lenticular poster require physical interaction with a viewer to be complete. When a viewer 'activates' the objects, she transforms from passive recipient to interpretive participant in the process of creating meaning.

Winner of two Design Competitions:
Best in Show, 2014 FIT Graduating Student Exhibition, Graphic Design BFA, FIT Museum
Best in Show, Perceive: 2014 Media Design Club Exhibition, Helen Mills Event Space

Conceived, designed, and written by Alane Marco
Cloth bookbinding and lenticular poster construction by Alane Marco
Poster/book printing and spiral binding by Digitech Printers

I art directed the inaugural NYT DealBook DC Strategy Forum. Hosted by DealBook founder and editor at large Andrew Ross Sorkin, the forum brought together a cross-section of 60 highly-influential public and private sector leaders to participate in task force discussions moderated by New York Times journalists. The event took place on Thursday, Sept. 12, 2019 at The Watergate Hotel in Washington, D.C.

Art Direction and Design: Alane Marco
In-House Client: NYT Live Conferences and DealBook
Creative Director: Stina Smith, NYT Marketing Creative Group
Event Production: FIRST Agency

On October 5–6, 2019, The New York Times drew over 50,000 people to an ambitious new food festival held at The Times Center, Bryant Park, and restaurants in all five boroughs of New York. The New York Times Food Festival brought together the culinary world’s leading chefs, restaurateurs, and industry thought leaders to deliver a one-of-a-kind culinary experience for food enthusiasts across New York City. The festival featured The Times’s top food staff: Food Editor Sam Sifton and columnists such as Melissa Clark, Kim Severson, and others. My primary role on the design team was to art direct and design the program guide for "The Talks," the discussion series held at The Times Center, as well as to design the sponsor style guide and digital assets for the festival.

Program Guide Art Direction, Graphic Design: Alane Marco
In-House Client: NYT Live Events
Branding Agency: BASE Design
Creative Director: Stina Smith, NYT Marketing Creative Group
Art Direction: Hanah Ho, NYT Marketing Creative Group

Each year on the DealBook stage, Andrew Ross Sorkin talks with the biggest names in business and politics to get their perspectives on the road ahead for the nation's economy. The 2019 conference featured high profile speakers including Bill Gates and Hillary Rodham Clinton. I designed the branded signage system; agenda and program books; credentials; sponsor/partner style guide and full page post-conference "Thank You" print ad.

Graphic Design: Alane Marco
In-House Client: NYT Live Conferences and DealBook
Creative Director: Stina Smith, Marketing Creative Group
Art Direction: Bailey Kology, Hanah Ho

The New York Times 2014 International Luxury Conference, hosted by NYT Fashion Editor Vanessa Friedman and T Magazine Editor Deborah Needleman, was held in Miami, FL on Dec. 1–3, 2014. Guest speakers ranged from style icon Diane von Furstenberg to HRH Prince Charles to will.i.am. With art direction from T Magazine, I designed the 75-page program guide, foiled agenda wrapper, signage and digital assets.

Graphic Design: Alane Marco
In-House Client: NYT Conferences and T Magazine
Creative Direction: Patrick Li, T Magazine
Art Direction: Dan Friedman, Shawn Carney

The Harold and Mimi Steinberg Charitable Trust's annual Mimi Awards (aka Steinberg Playwrights Awards) are attended by the Who's Who of the NY Theater Industry. Following branding established by RED's Creative Directors, I finished the design for the print invitation, and designed the email invitation, printed program and event signage for the gala event, giving a refresh to existing Mimi Awards branding elements.

Graphic Design: Alane Marco
Client: The Harold and Mimi Steinberg Charitable Trust
Design Firm: RED Partners (Rogers Eckersley Design)
Creative and Art Direction: Sam Eckersley, Stuart Rogers